Louis Vuitton In The Meta Verse – What Should We Expect
As we all know, Louis Vuitton is a world-renowned luxury brand. But what does that mean for the Metaverse? What will a Louis Vuitton store or experience look like in a virtual world?
We can expect that a Louis Vuitton store in the Metaverse will be just as luxurious and exclusive as its physical stores. The brand is likely to create a virtual store that is highly realistic and immersive, where customers can explore the products and interact with them in a realistic way. Louis Vuitton may also offer exclusive virtual experiences, such as private shopping sessions or fashion shows, to its most loyal customers. This is just our prediction.
In addition to creating a luxurious and exclusive virtual store, Louis Vuitton is also likely to use the Metaverse to engage with its customers in new and innovative ways. The brand could create virtual experiences that allow customers to interact with the products in a more creative and personal way. For example, customers might be able to design their own virtual handbags or customize their own clothing. Louis Vuitton may also use the Metaverse to offer exclusive previews of new products or collections, giving customers a first look at what the brand has to offer.
Ultimately, Louis Vuitton is likely to use the Metaverse to create a more personal and intimate relationship with its customers. By offering exclusive experiences and engaging with customers in new and innovative ways, the brand can create a virtual world that is just as luxurious and exclusive as its physical stores.
Louis Vuitton In The Meta Verse Bubble?
The LVMH chief executive, Bernard Arnault, is wary of the metaverse “bubble,” a digital realm that has captivated fashion and luxury with its exclusivity, hype, and Gen Z-skewing community.
“We need to consider what the metaverse and NFTs will be used for,” Arnault said in response to a question about the Metaverse during the company’s earnings call on 27 January. “It may unquestionably have an impact on the activity of brands – if it is done well — but we are not aiming to sell virtual sneakers for €10. We are not concerned with that matter.”
LVMH is taking notice of a marketing space that other companies, such as Nike, Gucci, Adidas, Prada, and Balmain, have already conquered. Last week, Adidas and Prada collaborated on an NFT debut, while Nike established a digital world on Roblox and acquired Rtfkt, a virtual goods marketplace.
The Gucci and Balenciaga names have already dabbled in the world of blockchain. Gucci worked with virtual platforms Zepeto and Roblox to develop digital goods, while Balenciaga debuted on Fortnite. Balmain and Dolce & Gabbana have both sold NFTs, as has Kering- According to the most recent November report from Morgan Stanley, metaverse gaming and NFTs would account for 10 percent of the addressable luxury goods market by 2030, with early adopters likely to profit.
“We anticipate the Metaverse will benefit the entire industry, but we believe the soft luxury industries (ready-to-wear, leather goods, shoes, etc.) are particularly well positioned. Given Kering’s brand demographics and early lead in innovative digital collaborations, we think the organization is best positioned.” Edouard Aubin, a vice president at Morgan Stanley, wrote in the report.
The Metaverse is still in its infancy, and it remains to be seen how exactly luxury brands will make use of this new digital realm. But with the potential to create exclusive experiences and engage with customers in new and innovative ways, the Metaverse is sure to be a major player in the world of luxury fashion. Loui Vuitton is already taking steps to ensure that it remains at the forefront of this new digital frontier.
What do you think about Louis Vuitton’s plans for the Metaverse? Let us know in the comments below!
From One It Girl To Another, We Should Keep In Touch. Sign Up For Our Emails!
We Have So Much To Update You On. Sign Up For Exclusives, Deals And More.